Singapore is now a leading place for practical AI. Local teams build tools that help people move, shop, pay, and work. Global brands also set up labs here to develop new AI products. This mix of homegrown talent and global investment makes the market strong.
This article gives a clear view of the top 10 AI companies in Singapore to know in 2025. It explains what each company does, why it matters, and which use cases they serve. It also shares simple rules for choosing an AI partner, what industries gain most, and how rules shape AI work here.
The goal is to help readers make a simple, useful choice. The writing uses straight words. It avoids heavy jargon. It links each company to real outcomes, like better customer support, safer payments, faster content work, or smarter retail shelves. Each section shows what matters so a team can take the next step with confidence.
Where AI in Singapore Creates Value Today
Mobility and urban services. AI routes drivers, balances demand, and flags risky behavior. City partners use it to study flows and improve safety. This is why large platforms continue to invest in local AI centers; they can test with live, high-volume data.
Retail and e-commerce. Vision and search AI help shoppers find items fast and help brands track shelves. Retailers lift conversion when images, attributes, and search are in sync. Field reps use store photos and get clear actions from the data.
Financial risk and compliance. Banks must detect fraud and money laundering without blocking good users. AI models, built with strong governance, reduce false positives, catch new patterns, and support audits. This cuts costs and improves customer trust.
Customer service. Voice and chat agents now handle many tasks in local languages. Teams see shorter queues and higher satisfaction, while human agents focus on complex cases. AI tools help draft answers and keep the tone on brand.
Content and merchandising. Product data is often messy. AI fills missing attributes, creates clear titles and bullet points, and edits images. This speeds launch cycles and makes catalogs easier to shop.
The Top 10 AI Companies in Singapore to Know in 2025
Here are some of the leading AI companies in Singapore to watch in 2025:
- Snap Innovations – Rapid applied AI builds and trading automation
- Grab (AI Centre of Excellence) – City-scale AI for mobility, delivery, and payments
- Razer (AI Center of Excellence) – Gaming QA, device intelligence, and player support
- Sea AI Lab (SAIL) – Research that ships to Shopee and Garena products
- ViSenze – Visual search and recommendations for online retail
- Trax – Shelf vision and retail execution analytics for CPGs
- ADVANCE.AI – Identity, KYC/KYB, and risk scoring for finance
- WIZ.AI – Multilingual voice and chat agents at enterprise scale
- Hypotenuse AI – Product content and light image tools for e-commerce
- Tookitaki – AML and fraud monitoring built for banks and regulators
Looking to deploy AI and see real gains in 2025? This article breaks down the Top 10 AI companies in Singapore that are reshaping everyday services and enterprise workflows. Whether the goal is higher conversion, faster support, safer payments, or better compliance, these teams offer the tools, models, and delivery muscle to help. Expect practical use cases, clear pros and cons, and pointers for pilots—so your team can choose with confidence and move from plan to production.
1. Snap Innovations
Snap Innovations builds trading and automation systems that blend software engineering with machine intelligence. The firm is known for fast iteration, custom integrations, and strong local delivery in Singapore. For buyers, the appeal is practical AI: signal detection, workflow automation, and dashboards that ship quickly. Teams also like that Snap will tailor solutions to unique data sources and compliance needs. This makes it a good first partner if you want working prototypes in weeks, not months.
| Pros | Cons |
| Fast delivery and hands-on engineering | May prioritize projects with strong technical readiness |
| Custom builds for unique data/workflows | Custom scope can raise total cost vs. off-the-shelf |
| Local presence and collaboration | Outcome depends on the clarity of data ownership and access |
| Good fit for rapid pilots and POCs | Ongoing support needs a clear retainer/SLA |
| Experience across trading, analytics, and automation | Limited public case studies due to NDAs |
2. Grab (AI Centre of Excellence)
Grab runs one of Southeast Asia’s largest everyday apps for transport, food, and financial services. In May 2025, it launched an AI Centre of Excellence in Singapore to push AI deeper into its stack. The work targets matching, routing, ETA accuracy, and fraud controls in real time. It also supports public-sector goals around Smart Nation and AI jobs. For buyers and partners, this is a hub that blends research, product, and operations on a huge scale.
| Pros | Cons |
| Battle-tested systems on a regional scale | Enterprise partnerships may require long cycles |
| Strong focus on routing, matching, and fraud | Solutions may be tightly coupled to Grab ecosystems |
| Investment in Singapore AI talent | Not a traditional vendor for small custom builds |
| Clear public commitments around AI safety | Access to internal models may be limited |
| Reliable partner for public-private pilots | Prioritization will favor high-impact use cases |
3. Razer (AI Center of Excellence for Gaming)
In August 2025, Razer opened its first global AI hub in Singapore. The plan includes hiring 150 AI specialists to speed QA, improve in-game guidance, and tune hardware experiences. Expect tools that shorten game testing cycles and improve support for players. Device intelligence and personalization are also in scope. This places Singapore on the map for AI in entertainment and interactive media.
| Pros | Cons |
| Clear hiring and investment signal | Early stage for several initiatives |
| Focus on real gamer and device use cases | Gaming focus may limit cross-industry fit |
| Potential for faster QA and support | Enterprise integrations may come later |
| Hardware + software stack advantages | Roadmaps can shift with product cycles |
| Strong brand to attract AI talent | Vendor offerings may be curated, not bespoke |
4. Sea AI Lab (SAIL)
SAIL is Sea Group’s research arm, supporting products like Shopee and Garena. The lab works on language models, trustworthy AI, and scalable systems. It publishes code and research, which helps teams assess rigor and direction. The link to high-traffic apps means findings can ship to production. This is a key node where science meets very large user bases.
| Pros | Cons |
| Strong research with real product paths | Research outputs may not equal vendor services |
| Openness via papers and code | Priorities align to Sea’s product needs |
| Experience with LLMs and trust/safety | Access and collaboration can be selective |
| Scale: e-commerce and gaming workloads | Implementation support may be limited |
| Good signal for best practices | Less suited for small custom projects |
5. ViSenze
ViSenze helps shoppers find products with images and improves on-site recommendations. Fashion and lifestyle retailers use it to match fast-moving catalogs with intent. Visual similarity and attribute extraction boost discovery and conversion. It also aids merchandising teams with better tagging and content. For marketplaces, it reduces friction from poor search terms or long product names.
| Pros | Cons |
| Proven visual search for commerce | Works best with good image quality and metadata |
| Increases discovery and conversions | Niche beyond retail/fashion is narrower |
| Faster tagging and attribution | Integration effort varies by platform |
| Useful for large, dynamic catalogs | Value depends on volume and traffic |
| Strong in Asia retail ecosystems | Pricing may scale with SKUs/usage |
Also Read: Top 10 Blockchain Companies in Singapore (2025 Update)
6. Trax
Trax turns store photos into structured data to fix out-of-stocks and improve display quality. It powers shelf analytics and promotion planning for global CPG brands. The system helps field teams spot gaps and measure compliance. Brands use it to improve sales lift and reduce lost revenue. Trax began in Singapore and now operates worldwide.
| Pros | Cons |
| Mature retail CV and analytics | Strongest ROI with large store networks |
| Reduces out-of-stocks and waste | Change management needed for field teams |
| Better promotion and compliance tracking | Photo capture process must be reliable |
| Global CPG experience and playbooks | Enterprise pricing and rollout effort |
| Clear metrics for sales impact | Works best with disciplined store ops |
7. ADVANCE.AI (Advance Intelligence Group)
ADVANCE.AI provides identity verification and risk engines for banks, fintechs, and platforms. The tools reduce fraud, speed onboarding, and support compliance. Coverage includes KYC/KYB checks, document scans, and liveness checks. Scores and rules can be tuned to local risk profiles. This is the core trust infrastructure for digital services in the region.
| Pros | Cons |
| Broad KYC/KYB and fraud toolkit | Needs careful tuning to cut false positives |
| Faster onboarding and better UX | Regulatory changes can require rework |
| Regional data and compliance expertise | Data-sharing contracts must be clear |
| Scoring and policy customization | Integration adds engineering overhead |
| Good fit for banks and large platforms | Ongoing model governance is required |
8. WIZ.AI
WIZ.AI builds multilingual voicebots and chatbots for sales, service, and collections. It handles millions of automated calls and messages across Southeast Asia. The goal is higher response rates and shorter wait times at a lower cost. Domain tuning improves recognition in local accents and languages. Enterprises use it to scale outreach without scaling headcount.
| Pros | Cons |
| Strong multilingual focus and accents | Best results need well-designed scripts |
| Handles very high interaction volumes | Can surface edge cases that need live agents |
| Lower cost per contact vs. human-only | Requires consent and opt-out compliance |
| Faster response and routing | Integration with CRMs/CCaaS is a project |
| Good for collections, reminders, and CX | KPIs depend on list quality and timing |
9. Hypotenuse AI
Hypotenuse AI helps teams create on-brand product copy at scale. It also supports product data enrichment and light image edits. Merchandisers use it to standardize titles, bullets, and long descriptions. This speeds catalog work across marketplaces and owned sites. It reduces the manual copywriting load while improving consistency.
| Pros | Cons |
| Fast, consistent product content | Still needs human review for accuracy |
| Scales across many SKUs and channels | Brand voice setup takes effort |
| Improves SEO structure and clarity | Complex products may need experts |
| Helps clean messy product data | Depends on good input attributes |
| Simple workflow for merch teams | Usage costs scale with volume |
10. Tookitaki
Tookitaki’s FinCense platform supports transaction monitoring, screening, and case work. Banks use it to cut false positives and meet regulatory standards. Models help detect new patterns while rules keep oversight clear. Case tools give analysts better triage and evidence. It fits teams that want measurable quality gains in compliance.
| Pros | Cons |
| Strong AML/fraud feature coverage | Implementation with core banking takes time |
| Reduction in false positives | Requires continuous tuning and testing |
| Better analyst workflow and audit trails | Heavier lift for smaller institutions |
| Regional regulatory familiarity | Data localization can add complexity |
| Clear compliance outcomes | Pricing aligned to enterprise scale |
Singapore’s AI scene now covers real needs across transport, gaming, shopping, identity, customer service, content, and compliance, plus research that turns into usable tools; if you’re choosing a partner, start with your top goal (more sales, fewer fraud losses, faster support, stronger compliance), then confirm three basics, how it integrates with your systems, what data it needs and who controls it, and how you’ll govern model updates and risks, while keeping pilots short (6–10 weeks), tracking one clear success metric, and planning the handover to operations from day one so you see real results this year.
How to Choose the Right AI Company for Your Needs

- Start with the problem, not the model. List the top three tasks you want done. For example, “cut call center wait time,” “reduce AML false positives,” or “grow conversion on product search.” Share data samples if allowed. Ask vendors to show how their product acts on the same task.
- Check the proof on similar data and scale. Ask for case studies from your industry and region. Check whether the data size, channel count, or response time matches your own. If you handle millions of events per hour, pick a vendor with that track record.
- Ask about safety and compliance. In Singapore, many teams must meet rules from MAS, IMDA, and PDPA. Ask how the vendor logs model decisions, handles PII, and supports audits. A good vendor will show both technical and legal controls in plain terms.
- Measure full cost and time to value. Do not look only at license fees. Count data prep, integration, cloud costs, and training. Ask when value shows up: week 2? month 3? Insist on a small pilot with clear KPIs. Tie payment to outcomes when possible.
- Plan for change. AI needs updates. Data shifts over time, and so do attacks and user needs. Check how the vendor handles model drift, new features, and rollback. A simple, well-documented process is better than a flashy tool with no governance.
Hiring, Skills, and the Local Talent Pipeline
Demand is broad. In 2025, new AI hubs in Singapore continue to hire data scientists, ML engineers, and applied researchers. Product managers and QA engineers with AI knowledge are also in demand. This mix reflects how AI now touches many roles, not just research teams.
What skills matter most? For engineers: Python, data pipelines, vector databases, prompt engineering, and evaluation design. For product and ops: writing clear problem statements, setting KPIs, and designing safe workflows. For governance: model risk, privacy, and audit trails.
How firms build teams. Many companies blend a small “platform” team with embedded specialists in each business area. This keeps a consistent base (data quality, monitoring, security) while letting product teams move fast on use cases.
Where to learn. Singapore has public programs and industry events on AI skills, plus research links with local universities and labs. Company-run showcases and open seminars also help students see real use cases and paths into the field.
Also Read: Top 10 Blockchain Developers in Singapore to Know in 2025
Data, Privacy, and Rules: What Buyers Should Know

- Privacy and PDPA. If your use case touches personal data, confirm how data is stored, masked, and accessed. Ask for data flow diagrams. Request role-based access and clear retention rules. Make sure the vendor supports subject access requests.
- Sector rules. Finance teams should ask about MAS alignment and screening formats. Good AML tools already ship with workflows that fit local rules and reporting needs. Health and public sector buyers should ask for extra audit features, including full decision logs.
- Model safety and abuse. Ask how the vendor blocks prompt injection, data leaks, and unsafe outputs. For agents that act (not just chat), use strict scopes and human review for risky steps. Make sure the system can turn off features fast if needed.
- Transparency. Push for evaluation reports in plain language. Ask how the model was tested, what edge cases failed, and how fixes roll out. Simple checklists beat vague claims.
Conclusion
Singapore is one of the easiest places to turn AI ideas into working tools. The top 10 AI companies in Singapore in this article show how broad the impact is: from getting a ride faster, to finding products by image, to stopping fraud, to scaling content, to powering games. Buyers can pick a partner that fits their task and budget, and move from pilot to value in weeks.
The best way to choose is to start small and measure. Define a sharp goal, run a short pilot, and track results. Ask for proof on data like yours. Check privacy and compliance from the start. This approach reduces risk and builds trust across teams.
This article hopes to make the next step simple: pick one or two names that match your need, invite a short demo with your data, and compare results. With the right partner, AI can help your team save time, cut risk, and grow faster in 2025.
Disclaimer: The information provided by HeLa Labs in this article is intended for general informational purposes and does not reflect the company’s opinion. It is not intended as investment advice or recommendations. Readers are strongly advised to conduct their own thorough research and consult with a qualified financial advisor before making any financial decisions.
Joshua Soriano
I am a writer specializing in decentralized systems, digital assets, and Web3 innovation. I develop research-driven explainers, case studies, and thought leadership that connect blockchain infrastructure, smart contract design, and tokenization models to real-world outcomes.
My work focuses on translating complex technical concepts into clear, actionable narratives for builders, businesses, and investors, highlighting transparency, security, and operational efficiency. Each piece blends primary-source research, protocol documentation, and practitioner insights to surface what matters for adoption and risk reduction, helping teams make informed decisions with precise, accessible content.
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- Joshua Soriano#molongui-disabled-link
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