Media Press Kit
Ensure consistent branding, accurate information, engaging content, and compliance with guidelines when promoting HeLa in marketing, including ads, articles, websites, and printed materials.
Description
Our logo at HeLa Blockchain, featuring elegant intertwining curves reminiscent of DNA strands, is inspired by the mythological figure HeLa from Norse lore, symbolizing transformation and the powerful cycle of renewal. This imagery reflects not only our admiration for timeless mythological narratives but also our commitment to pioneering change in the realm of blockchain technology. The modern, sleek design of our logo, enhanced by the use of the Exo 2 font, represents our forward-looking vision and the dynamic, interconnected nature of our innovative work.
Clearspace
Adequate space around the logomark is crucial for clarity and to prevent visual clutter with surrounding elements. Here are the minimum spacing guidelines for the logomark and wordmark.
Logo Dont’s
Here are some things you should never do with the HeLa logomark.
Don’t add shadows behind the logo
Don’t add shadows behind the logo
Don't use one color (gray/black) in the HeLa logo
Don't use only one white color in the HeLa logo
Don’t add outlines to the logo
Don’t add outlines to the logo
Don’t stretch the logo
Don’t apply logo in low resolution
Don’t use logo as a frame for imagery
Don’t place on low contrast colors
About HeLa Banner
To keep consistency across publications, HeLa branded banners always follow the same layout.
Colors
HeLa Gradient
Asset HeLa Logo
Asset HeLa Sublogo
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